🚫 Avoid These Marketing Mistakes That’s Costing You Clicks 💸
- nathiscocks
- Sep 10, 2021
- 2 min read
Updated: Jun 17

You’ve posted a reel, a story, a carousel, a poll — you’ve been everywhere on social media this week. But somehow… the results are 👎. Engagement is low, conversions are flat, and you're wondering what went wrong.
Let’s talk about the one marketing mistake you have to avoid if you want your social media to actually work 📉➡️📈
❌ Marketing Mistakes: Posting Without a Strategy
Yep, it sounds obvious… but so many brands are guilty of just posting for the sake of posting 🙈
If your content doesn't have a clear:
Goal 🎯
Audience 🎥
Message 🗣
Call to action 🔗
…then you’re just adding noise to the feed 📱🔇.
⚠️ Talking Only About Yourself
If your content is all “we did this” and “we’re the best,” people will scroll right past. Social media isn’t your personal brag wall — it’s about building a connection.
📌 Quick fix: Flip the focus. Speak directly to your audience’s wants, problems, or dreams. Make it about them, not you.
🌀 Posting Everywhere for No Reason
Big mistake! Being active on every platform doesn’t mean you’re winning — it often means you’re spreading yourself too thin. TikTok, Instagram, LinkedIn, YouTube... it’s exhausting without a clear purpose.
📌 Quick fix: Double down on the platforms where your audience actually lives. It’s better to show up well in one place than badly in five.
📆 Ignoring Consistency
Random posting = random results. One week of daily posts followed by two weeks of silence tells your audience (and the algorithm) that you’re not serious.
📌 Quick fix: Set a schedule you can stick to — even if it’s just once or twice a week. Show up, stay visible, and keep the rhythm.
👀 What It Looks Like
These are all signs you're winging it, not marketing it.
✅ What to Do Instead
To avoid wasting your time (and money), start with strategy:
Define your objective➡ Are you trying to grow followers, drive traffic, or sell something?
Understand your audience➡ What do they care about? What problem are you solving?
Use data to guide you➡ What content has worked? What hasn’t? 📊
End with a purpose➡ Every post should guide people: click, follow, buy, sign up — whatever makes sense.
📌 Pro Tip:
You don’t need to post every day. You need to post with purpose every time 💥
💡 Final Thought
Marketing isn’t about being the loudest — it’s about being the clearest. So before your next post, pause and ask: “Why am I posting this, is it relevant?”
If you don’t have a good answer, don’t post. Plan instead. 🧠
Want help building a content strategy that actually drives results?
Slide into our DMs or hit the link in bio 🔗✨
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