🎨 Build Your Vibe: How to Create a Brand Identity When You're Just Starting Out 🚀✨
- nathiscocks
- Sep 10, 2021
- 2 min read
Updated: Jun 17

So, you’re ready to turn your passion into a personal brand? 💡 Whether you’re an influencer, content creator, or launching a business, creating a strong brand identity is the FIRST step to standing out 🔥.
Let’s dive into the must-do steps to create a brand that’s 💯 you 👇
🧠 1. Know Your WHY
Start with your purpose. Ask yourself:
🔹 Why am I doing this?
🔹 Who do I want to help or inspire?
🔹 What makes me different?
Your answers are the roots of your brand. Everything else grows from here 🌳.
🎯 2. Define Your Audience
You can't talk to everyone—and you shouldn’t. Target your dream audience 💭💬.
👩💻 Are they students? Creators? Fitness lovers?📍
Where do they hang out: Instagram, TikTok, YouTube?
What kind of content do they love?
🎨 3. Choose Your Vibe (aesthetic + tone)
✨ Your brand needs a look and a voice:
🎨 Colors & fonts📷 Visual style (clean, edgy, playful?)🗣️ Tone (funny, inspiring, educational?)
Use tools like Canva or Coolors.co to build your visual vibe. Consistency is KEY 🔑!
📝 4. Create Your Brand Identity Story
People don’t follow logos—they follow stories ❤️. Share yours.
🧩 Where did you start?
🚀 What are your goals?
🔥 What challenges did you overcome?
This builds connection—and makes your brand unforgettable.
📲 5. Apply it Everywhere
Once you’ve got your brand identity:
✔️ Update your bios✔️ Design your highlight covers✔️ Use your colours, fonts & voice in every post✔️ Stay consistent!
Your audience should recognize you instantly 👀.
🚀 You’re Not Just Posting—You’re BUILDING A BRAND
Creating a brand identity helps you:
💎 Look professional
📈 Attract loyal followers
🤝 Get more collabs & clients
🧠 Stay focused on your mission
🎯 Ready to build your brand from scratch—with expert help? Let’s chat! 📩
Your dream brand is just a few clicks away.
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